We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
More Tim Cook Quotes
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Apple Pay is forever changing the way we pay for things.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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America is always stronger when we do things together.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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The government should always be the one defending civil liberties.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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People are running huge enterprises off of hacking and stealing data.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Without encryption, you and I wouldn’t be able to do our banking online.
TIM COOK