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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

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Price is rarely the most important thing. A cheap product might sell some units.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Android dominates the mobile malware market.
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A great product isn’t just a collection of features. It’s how it all works together.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Apple Watch is the most personal device we’ve ever created.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Let your joy be in your journey, not in some distant goal.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Besides Better Found Lot Motive Profit Reason Thing Want World
We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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