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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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An acorn would never brag about giving shade.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
TIM COOK

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I don’t really think anything Microsoft does puts pressure on Apple.
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Let your joy be in your journey, not in some distant goal.
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Our message, to people around the country and around the world, is this: Apple is open.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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