We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOKWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
More Tim Cook Quotes
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Certainly some things that are very good can sometimes be used in a bad way.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Apple Pay is forever changing the way we pay for things.
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Apple Watch is the most personal device we’ve ever created.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Price is rarely the most important thing. A cheap product might sell some units.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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You want to be the pebble in the pond that creates the ripples for change.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK