America is always stronger when we do things together.
TIM COOKWe do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
More Tim Cook Quotes
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I don’t really think anything Microsoft does puts pressure on Apple.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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I love museums. But I don’t want to live in one.
TIM COOK