The longer the meeting, the less is accomplished.
TIM COOKDiscrimination, in all its forms, is bad for business.
More Tim Cook Quotes
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I just want to build great products.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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I don’t really think anything Microsoft does puts pressure on Apple.
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Discrimination, in all its forms, is bad for business.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Excellence has become a habit.
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I don’t think Apple has to own a content business.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOK






