Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKWe believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKPrice is rarely the most important thing. A cheap product might sell some units.
TIM COOKCreativity is people who care enough to keep thinking about something until they find the simplest way to do it.
TIM COOKYou are more powerful than you think.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKExcellence has become a habit.
TIM COOKA wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
TIM COOKOur business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKIn the long arc of time, you are only relevant if customers love you.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKCertainly some things that are very good can sometimes be used in a bad way.
TIM COOK