Let your joy be in your journey, not in some distant goal.
TIM COOKDiscrimination, in all its forms, is bad for business.
More Tim Cook Quotes
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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You can’t have a back door that’s only for the good guys.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I just want to build great products.
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Anything can change, because the smartphone revolution is still in the early stages.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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In the long arc of time, you are only relevant if customers love you.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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An acorn would never brag about giving shade.
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In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK






