There’s something very dangerous happening in states across the country.
TIM COOKThere’s something very dangerous happening in states across the country.
TIM COOKThose who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
TIM COOKGraduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
TIM COOKTo whom much is given, much is expected. I do believe this. It’s embedded in me.
TIM COOKI am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKCompanies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKSince these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
TIM COOKAnything can change, because the smartphone revolution is still in the early stages.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKI remember what it was like to grow up in the South in the 1960s and 1970s.
TIM COOKMaybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKIf you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOKIf I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
TIM COOKApple has lost a visionary and creative genius, and the world has lost an amazing human being.
TIM COOKYou are more powerful than you think.
TIM COOK