Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Price is rarely the most important thing. A cheap product might sell some units.
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In the long arc of time, you are only relevant if customers love you.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I don’t think Apple has to own a content business.
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I just want to build great products.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
TIM COOK






