In the long arc of time, you are only relevant if customers love you.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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You can’t have a back door that’s only for the good guys.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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A great product isn’t just a collection of features. It’s how it all works together.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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We make the best phone, we don’t make the most phones.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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What makes Siri cool is she has a personality.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK