Price is rarely the most important thing. A cheap product might sell some units.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
More Tim Cook Quotes
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Discrimination, in all its forms, is bad for business.
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Android dominates the mobile malware market.
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The government should always be the one defending civil liberties.
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We make the best phone, we don’t make the most phones.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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I don’t really think anything Microsoft does puts pressure on Apple.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
TIM COOK