So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
TIM COOKMy own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Today, we are pleased to announce the biggest advancement in iPhone.
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An acorn would never brag about giving shade.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
TIM COOK






