I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Excellence has become a habit.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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I don’t think Apple has to own a content business.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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It is possible to be aware of God at all times.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
TIM COOK






