We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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The government should always be the one defending civil liberties.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOK