For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Our message, to people around the country and around the world, is this: Apple is open.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Nobody wants to buy sour milk.
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Price is rarely the most important thing. A cheap product might sell some units.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOK