I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOKI don’t think Apple has to own a content business.
More Tim Cook Quotes
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Excellence has become a habit.
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We make the best phone, we don’t make the most phones.
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Discrimination, in all its forms, is bad for business.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOK -
When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I love museums. But I don’t want to live in one.
TIM COOK






