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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

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Business Experience Focus Immterst Instead Model Most Problem Sell Solve User

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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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The longer the meeting, the less is accomplished.
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Certainly some things that are very good can sometimes be used in a bad way.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You can only do so many things great, and you should cast aside everything else.
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Excellence has become a habit.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I love museums. But I don’t want to live in one.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK

Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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