Maybe law enforcement would like the ability to turn on the camera on your Mac.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
More Tim Cook Quotes
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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I love museums. But I don’t want to live in one.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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I am driven by great work and seeing people do incredible things and having a part in that.
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An acorn would never brag about giving shade.
TIM COOK






