You are more powerful than you think.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
More Tim Cook Quotes
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What makes Siri cool is she has a personality.
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Apple is this great American company that could have only happened here.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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Nobody wants to buy sour milk.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I don’t think Apple has to own a content business.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Anything can change, because the smartphone revolution is still in the early stages.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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In the long arc of time, you are only relevant if customers love you.
TIM COOK






