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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOK

Competition Confuse Different Know Make Netbook Next Tablet Try What Who
A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK

Ago Began Online Customer Interest Product Service User Year
Discrimination, in all its forms, is bad for business.
TIM COOK

Bsuienss Discrimination Form Nbad
And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK

Apple Creative Everyone Focus Future Push
If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOK

Do Only Out Reason Roi Stock Thing Want
People are running huge enterprises off of hacking and stealing data.
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Data Enterprise Hack Huge People Run Stael
Apple Pay is forever changing the way we pay for things.
TIM COOK

Apple Change Forever Pay Thing Way
I don’t think Apple has to own a content business.
TIM COOK

Apple Business Content Own Think
Price is rarely the most important thing. A cheap product might sell some units.
TIM COOK

Cheap Important might Most Price Product Sell Some Thing Unit
You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
TIM COOK

Barries Focus Problem Redefine Scale Thing
I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK

Boy Country Day End Go Phone Pick Sue Tell
We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK

Center Deveicewhere Longer More Pd Personal Portable Talk World
Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK

Advancement Announce Biggest iPhone Please Today
My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
TIM COOK

Better Encryption Much Own Person Think View
We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Believe Few Focus Important Meaningful Project Relly Say Thousand Truly
It is possible to be aware of God at all times.
TIM COOK

Aware God Possible Time

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