Excellence has become a habit.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
More Tim Cook Quotes
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Discrimination, in all its forms, is bad for business.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Nobody wants to buy sour milk.
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Our message, to people around the country and around the world, is this: Apple is open.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
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America is always stronger when we do things together.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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It is possible to be aware of God at all times.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
TIM COOK