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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.

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Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOK

Advancement Announce Biggest iPhone Please Today
I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Nobody wants to buy sour milk.
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Price is rarely the most important thing. A cheap product might sell some units.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Ago Began Online Customer Interest Product Service User Year
The government should always be the one defending civil liberties.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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The longer the meeting, the less is accomplished.
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Accomplish Less Longer Meeting
Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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Apple is this great American company that could have only happened here.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
TIM COOK

Business Experience Focus Immterst Instead Model Most Problem Sell Solve User
Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Area Creativity Discipline Innovation One Some Something Thing

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