People are running huge enterprises off of hacking and stealing data.
TIM COOKMost business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
More Tim Cook Quotes
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Apple is this great American company that could have only happened here.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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A great product isn’t just a collection of features. It’s how it all works together.
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Anything can change, because the smartphone revolution is still in the early stages.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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I just want to build great products.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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America is always stronger when we do things together.
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Price is rarely the most important thing. A cheap product might sell some units.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
TIM COOK