For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
More Tim Cook Quotes
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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In the long arc of time, you are only relevant if customers love you.
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Nobody wants to buy sour milk.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Discrimination, in all its forms, is bad for business.
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Apple Watch is the most personal device we’ve ever created.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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You want to be the pebble in the pond that creates the ripples for change.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK