From our point of view it’s important that Apple not be the developer for the world.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
More Tim Cook Quotes
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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Nobody wants to buy sour milk.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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There’s something very dangerous happening in states across the country.
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Apple Pay is forever changing the way we pay for things.
TIM COOK