I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
More Tim Cook Quotes
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Nobody wants to buy sour milk.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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I just want to build great products.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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In the long arc of time, you are only relevant if customers love you.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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A great product isn’t just a collection of features. It’s how it all works together.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOK