A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKI am who I am, and I’m focused on that, and being a great CEO of Apple.
More Tim Cook Quotes
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Without encryption, you and I wouldn’t be able to do our banking online.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Certainly some things that are very good can sometimes be used in a bad way.
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Discrimination, in all its forms, is bad for business.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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Anything can change, because the smartphone revolution is still in the early stages.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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In the long arc of time, you are only relevant if customers love you.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK