If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
More Tim Cook Quotes
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Anything can change, because the smartphone revolution is still in the early stages.
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Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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You are more powerful than you think.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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Apple Stores Offer the Best Buying Experience and Customer Service On The Planet
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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In the long arc of time, you are only relevant if customers love you.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
TIM COOK