Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKI’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
More Tim Cook Quotes
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In the long arc of time, you are only relevant if customers love you.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The longer the meeting, the less is accomplished.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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I am driven by great work and seeing people do incredible things and having a part in that.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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You want to be the pebble in the pond that creates the ripples for change.
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America is always stronger when we do things together.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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Excellence has become a habit.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
TIM COOK