Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
More Tim Cook Quotes
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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I love museums. But I don’t want to live in one.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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You are more powerful than you think.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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In the long arc of time, you are only relevant if customers love you.
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I don’t really think anything Microsoft does puts pressure on Apple.
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