You are more powerful than you think.
TIM COOKThe iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
More Tim Cook Quotes
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I just want to build great products.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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The sidelines are not where you want to live your life. The world needs you in the arena!
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Excellence has become a habit.
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You can’t have a back door that’s only for the good guys.
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You want to be the pebble in the pond that creates the ripples for change.
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Apple Watch is the most personal device we’ve ever created.
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Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.
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