If you want me to do things only for ROI reasons, you should get out of this stock.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
More Tim Cook Quotes
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Price is rarely the most important thing. A cheap product might sell some units.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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The government should always be the one defending civil liberties.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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It is possible to be aware of God at all times.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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From our point of view it’s important that Apple not be the developer for the world.
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Let your joy be in your journey, not in some distant goal.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOK

