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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.

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Business Company Complacency Customer Lulling Most Prominent Silicon Some Speak Successful Valley

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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Nobody wants to buy sour milk.
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America is always stronger when we do things together.
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No matter what you do next, the world needs your energy, your passion, your impatience for progress. Don’t shrink from risk. And tune out those critics and cynics.
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In the long arc of time, you are only relevant if customers love you.
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Arc Constoemr Long Love Relevant Time
So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Church Discovery Figure Heart led Moral Myself Out Own Parent Process Right Search True
Apple Watch is the most personal device we’ve ever created.
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Apple Created Device Ever Most Personal Watch
Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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Apple Pay is forever changing the way we pay for things.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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