You can only do so many things great, and you should cast aside everything else.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
More Tim Cook Quotes
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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The government should always be the one defending civil liberties.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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Discrimination, in all its forms, is bad for business.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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The longer the meeting, the less is accomplished.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I think everyone has to ask, how do companies make their money? Follow the money. And if they’re making money mainly by collecting gobs of personal data, I think you have a right to be worried.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOK