The sidelines are not where you want to live your life. The world needs you in the arena!
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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America is always stronger when we do things together.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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What makes Siri cool is she has a personality.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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Let your joy be in your journey, not in some distant goal.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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Price is rarely the most important thing. A cheap product might sell some units.
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It’s the privilege of a lifetime for me to work with the most innovative people on Earth.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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Certainly some things that are very good can sometimes be used in a bad way.
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I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for.
TIM COOK