Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
More Tim Cook Quotes
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Excellence has become a habit.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Price is rarely the most important thing. A cheap product might sell some units.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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I am driven by great work and seeing people do incredible things and having a part in that.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Let your joy be in your journey, not in some distant goal.
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To whom much is given, much is expected. I do believe this. It’s embedded in me.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK

