In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKWhen I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
More Tim Cook Quotes
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Apple Watch is the most personal device we’ve ever created.
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Discrimination, in all its forms, is bad for business.
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I learned that focus is key. Not just in your running a company, but in your personal life as well.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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The longer the meeting, the less is accomplished.
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You want to be the pebble in the pond that creates the ripples for change.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Apple is this great American company that could have only happened here.
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Never try to fix other people. God does not need to do a bank shot off your lips.
TIM COOK