A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKWhen I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.
More Tim Cook Quotes
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Certainly some things that are very good can sometimes be used in a bad way.
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From our point of view it’s important that Apple not be the developer for the world.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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We make the best phone, we don’t make the most phones.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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I am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
TIM COOK