We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
TIM COOKI just want to build great products.
More Tim Cook Quotes
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Our business is not based on having information about you. You’re not our product. Our product are these, and this watch, and Macs and so forth. And so we run a very different company.
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It is possible to be aware of God at all times.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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Honestly, we’ll compete with everybody. I love competition. As long as people invent their own stuff, I love competition.
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My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
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I love museums. But I don’t want to live in one.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
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Android dominates the mobile malware market.
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For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
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You can’t have a back door that’s only for the good guys.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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You are more powerful than you think.
TIM COOK