We make the best phone, we don’t make the most phones.
TIM COOKI just want to build great products.
More Tim Cook Quotes
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Never try to fix other people. God does not need to do a bank shot off your lips.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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Certainly some things that are very good can sometimes be used in a bad way.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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An acorn would never brag about giving shade.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
TIM COOK