We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKAn acorn would never brag about giving shade.
More Tim Cook Quotes
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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You can only do so many things great, and you should cast aside everything else.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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Maybe law enforcement would like the ability to turn on the camera on your Mac.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Without encryption, you and I wouldn’t be able to do our banking online.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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I don’t think Apple has to own a content business.
TIM COOK






