We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKWe’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKI’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
TIM COOKFor the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.
TIM COOKApple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
TIM COOKThe largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
TIM COOKCreativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
TIM COOKA few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOKMy business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.
TIM COOKApple Stores Offer the Best Buying Experience and Customer Service On The Planet
TIM COOKI am confident our best years lie ahead of us and that together we will continue to make Apple the magical place that it is.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
TIM COOKDiscrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOKApple Watch is the most personal device we’ve ever created.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
TIM COOKIn the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKDiscrimination, in all its forms, is bad for business.
TIM COOK