In the world of cyber security, the last thing you want is to have a target painted on you.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
More Tim Cook Quotes
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I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
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No one should have a key that turns a billion locks. It shouldn’t exist.
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A great product isn’t just a collection of features. It’s how it all works together.
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The government should always be the one defending civil liberties.
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You are more powerful than you think.
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An acorn would never brag about giving shade.
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The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.
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Our whole goal in life is to give you something you didn’t know you wanted and then once you get it, you can’t imagine your life without it… and you can count on apple doing that.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.
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I don’t consider myself an activist, but I realize how much I’ve benefited from the sacrifice of others.
TIM COOK






