Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
More Tim Cook Quotes
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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Let your joy be in your journey, not in some distant goal.
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I remember what it was like to grow up in the South in the 1960s and 1970s.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Apple is this great American company that could have only happened here.
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It is possible to be aware of God at all times.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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So if hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.
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America is always stronger when we do things together.
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We can’t take all of our energy and all of our care and finish the painting, then have someone else put their name on it.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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A great product isn’t just a collection of features. It’s how it all works together.
TIM COOK