I learned that focus is key. Not just in your running a company, but in your personal life as well.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
More Tim Cook Quotes
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From our point of view it’s important that Apple not be the developer for the world.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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History rarely yields to one person, but think, and never forget, what happens when it does. That can be you. That should be you. That must be you.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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If you want me to do things only for ROI reasons, you should get out of this stock.
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Certainly some things that are very good can sometimes be used in a bad way.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
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The sidelines are not where you want to live your life. The world needs you in the arena!
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I don’t really think anything Microsoft does puts pressure on Apple.
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It is possible to be aware of God at all times.
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A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.
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A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.
TIM COOK