I am driven by great work and seeing people do incredible things and having a part in that.
TIM COOKOur message, to people around the country and around the world, is this: Apple is open.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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Our competition is different. They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next?
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No one should have a key that turns a billion locks. It shouldn’t exist.
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I love museums. But I don’t want to live in one.
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America is always stronger when we do things together.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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What makes Siri cool is she has a personality.
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Our message, to people around the country and around the world, is this: Apple is open.
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An acorn would never brag about giving shade.
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A lot of companies have innovation departments, and this is always a sign that something is wrong when you have a VP of innovation or something. You know, put a for-sale sign on the door.
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You can only do so many things great, and you should cast aside everything else.
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You can’t have a back door that’s only for the good guys.
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I am who I am, and I’m focused on that, and being a great CEO of Apple.
TIM COOK