Today, we are pleased to announce the biggest advancement in iPhone.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
More Tim Cook Quotes
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Gaming has kind of evolved a bit. More people play on portable devices.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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I don’t really think anything Microsoft does puts pressure on Apple.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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I just want to build great products.
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We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.
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I don’t think Apple has to own a content business.
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So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.
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Without encryption, you and I wouldn’t be able to do our banking online.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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Apple Watch is the most personal device we’ve ever created.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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