We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
TIM COOKSo let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
More Tim Cook Quotes
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
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I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero.
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The longer the meeting, the less is accomplished.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Let your joy be in your journey, not in some distant goal.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Apple is this great American company that could have only happened here.
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You can only do so many things great, and you should cast aside everything else.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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An acorn would never brag about giving shade.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.
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Apple has lost a visionary and creative genius, and the world has lost an amazing human being.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOK