Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
TIM COOKA great product isn’t just a collection of features. It’s how it all works together.
More Tim Cook Quotes
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A great product isn’t just a collection of features. It’s how it all works together.
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If those of us in positions of responsibility fail to do everything in our power to protect the right of privacy, we risk something far more valuable than money. We risk our way of life.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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I don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
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There’s something very dangerous happening in states across the country.
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Nobody wants to buy sour milk.
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Anything can change, because the smartphone revolution is still in the early stages.
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Today, we are pleased to announce the biggest advancement in iPhone.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.
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We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
TIM COOK