Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
TIM COOKA great product isn’t just a collection of features. It’s how it all works together.
More Tim Cook Quotes
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An acorn would never brag about giving shade.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Creativity and innovation are something you can’t flowchart out. Some things you can, and we do, and we’re very disciplined in those areas. But creativity isn’t one of those.
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Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.
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There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.
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We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
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From an app point of view, if you looked at innovation on the PC, you’d be hard pressed to find companies innovating. The list is small.
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My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.
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Certainly some things that are very good can sometimes be used in a bad way.
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Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.
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Gaming has kind of evolved a bit. More people play on portable devices.
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
TIM COOK