We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
More Tim Cook Quotes
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I don’t think Apple has to own a content business.
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In the world of cyber security, the last thing you want is to have a target painted on you.
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We make the best phone, we don’t make the most phones.
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If I’m expected to keep your messages, and everybody else’s, then there should be a law that says, you need to keep all of these.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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The government should always be the one defending civil liberties.
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There’s something very dangerous happening in states across the country.
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A great product isn’t just a collection of features. It’s how it all works together.
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I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.
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What makes Siri cool is she has a personality.
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We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.
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Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.
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We say no to great ideas in order to keep the amount of things we focus on very small in number so that we can put enormous energy behind the ones we do choose…..It’s not just saying yes to the right products, it’s saying no to many products that are good ideas, but just not nearly as good as the other ones.
TIM COOK