We are the most focused company that I know of or have read of or have any knowledge of. We say no to good ideas every day.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
More Tim Cook Quotes
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I think that [there is] this fundamental right to privacy and the philosophy that government shouldn’t be intrusive.
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Where we might go in the future, we’ll see. Customers love games. I’m not interested in being in the console business in what is thought of as traditional gaming. But Apple is a big player today and things in the future will only make that bigger.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you,
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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I love museums. But I don’t want to live in one.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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The government should always be the one defending civil liberties.
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Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.
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You are more powerful than you think.
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Security isn’t just a feature, it’s a base, it’s a fundamental, right.
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Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
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The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.
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Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.
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Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.
TIM COOK