I love museums. But I don’t want to live in one.
TIM COOKI don’t own encryption, Apple doesn’t own encryption. Encryption, as you know, is everywhere. In fact some of encryption is funded by our government.
More Tim Cook Quotes
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We’re talking about a world where the PC is no longer the center, but just a devicewhere your new devices need to be more portable, more personal.
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Price is rarely the most important thing. A cheap product might sell some units.
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In the long arc of time, you are only relevant if customers love you.
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We make the best phone, we don’t make the most phones.
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And that’s what everyone at Apple is focused on – pushing forward and creating the future.
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Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.
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You can only do so many things great, and you should cast aside everything else.
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So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.
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They’re gobbling up everything they can learn about you and trying to monetize it. We think that’s wrong. And it’s not the kind of company that Apple wants to be.
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The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.
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In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.
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America is always stronger when we do things together.
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Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.
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Excellence has become a habit.
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Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.
TIM COOK






