If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZUIf he sends reinforcements everywhere, he will everywhere be weak.
More Sun Tzu Quotes
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What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
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If there is disturbance in the camp, the general’s authority is weak.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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One may know how to conquer without being able to do it.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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Ponder and deliberate before you make a move.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Rewards for good service should not be deferred a single day.
SUN TZU