If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZUNever venture, never win!
More Sun Tzu Quotes
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To know your Enemy, you must become your Enemy.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Invincibility lies in the defence; the possibility of victory in the attack.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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One may know how to conquer without being able to do it.
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All warfare is based on deception.
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Every battle is won before it’s ever fought.
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Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.
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The worst calamities that befall an army arise from hesitation.
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Thus the expert in battle moves the enemy, and is not moved by him.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Rewards for good service should not be deferred a single day.
SUN TZU