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If quick, I survive. If not quick, I am lost. This is “death.

Sun Tzu

If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
SUN TZU

Business Defeat Enemy Strategy Victory War
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
SUN TZU

Army Business Enemy Home Interfere Strategy War
Always mystify, mislead, and surprise the enemy if possible.
SUN TZU

Business Enemy Mislead Strategy Surprise War
So in war, the way is to avoid what is strong, and strike at what is weak.
SUN TZU

Avoid Battle Strategy Strike War Weakness
Pretend inferiority and encourage his arrogance.
SUN TZU

Arrogant Encourage Inferior Pretend Strategy War
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
SUN TZU

Advantage Business Gain Position Strategy War
Invincibility lies in the defence; the possibility of victory in the attack.
SUN TZU

Attack Business Defence Strategy Victory War
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War
What the ancients called a clever fighter is one who not only wins, but excels in winning with ease.
SUN TZU

Ancient Clever Fight Success War Win
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU

Business Nature Soldier Strategy Victory War

If quick, I survive. If not quick, I am lost. This is “death.

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If quick, I survive. If not quick, I am lost. This is “death.

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