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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.

Sun Tzu

When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
SUN TZU

Business Irritation Opponent Strategy War Weakness
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War
Every battle is won before it’s ever fought.
SUN TZU

Battle Business Fight Strategy Success War
Appear weak when you are strong, and strong when you are weak.
SUN TZU

Appeaarance Deception Inspirational Life Strong Weakness
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
SUN TZU

Business Decesion Energy Release Strategy War
If quick, I survive. If not quick, I am lost. This is “death.
SUN TZU

Death Inspirational Lost Quick Strategy War
Anger may in time change to gladness; vexation may be succeeded by content. But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
SUN TZU

Angry Change Destroy Life Success Time
Who does not know the evils of war cannot appreciate its benefits.
SUN TZU

Appreciate Benefit Business Evil Strategy War
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZU

Battle Business Opponent Strategy War
Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZU

Battle Enemy Expert Himself War
Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
SUN TZU

Fate Mystery Opponent Sound Strategy War
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
Be where your enemy is not.
SUN TZU

Enemy One Liner Strategy War
It is easy to love your friend, but sometimes the hardest lesson to learn is to love your enemy.
SUN TZU

Enemy Friendship Learning Lesson Love War
Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
SUN TZU

Business Nature Soldier Strategy Victory War

Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.

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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.

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