When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUDo not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
More Sun Tzu Quotes
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Know yourself and you will win all battles
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Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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He will win who, prepared himself, waits to take the enemy unprepared.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Every battle is won before it’s ever fought.
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Always mystify, mislead, and surprise the enemy if possible.
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If his forces are united, separate them.
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The opportunity of defeating the enemy is provided by the enemy himself.
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If quick, I survive. If not quick, I am lost. This is “death.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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Build your opponent a golden bridge to retreat across.
SUN TZU