When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUDo not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
More Sun Tzu Quotes
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Who wishes to fight must first count the cost
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He will win who knows when to fight and when not to fight
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There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
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If quick, I survive. If not quick, I am lost. This is “death.
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There is no instance of a nation benefitting from prolonged warfare.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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If his forces are united, separate them.
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Pretend inferiority and encourage his arrogance.
SUN TZU