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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

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Bagwalas

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When your army has crossed the border, you should burn your boats and bridges, in order to make it clear to everybody that you have no hankering after home.
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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Who wishes to fight must first count the cost
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You can be sure of succeeding in your attacks if you only attack places which are undefended.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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The greatest victory is that which requires no battle.
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