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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

Sun Tzu

Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
Never venture, never win!
SUN TZU

Business Strategy Success Venture War Win
He will win who, prepared himself, waits to take the enemy unprepared.
SUN TZU

Business Enemy Himself Strategy War Win
Thus the expert in battle moves the enemy, and is not moved by him.
SUN TZU

Battle Enemy Expert Himself War
Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
SUN TZU

Business Decesion Energy Release Strategy War
The worst calamities that befall an army arise from hesitation.
SUN TZU

Army Business Hesitation Strategy War Worst
Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZU

Battle Business Opponent Strategy War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
It is only the enlightened ruler and the wise general who will use the highest intelligence of the army for the purposes of spying, and thereby they achieve great results.
SUN TZU

Achievement Army Business Intelligence Strategy War
There are roads which must not be followed, armies which must not be attacked, towns which must not be besieged, positions which must not be contested, commands of the sovereign which must not be obeyed.
SUN TZU

Atatch Business Fight Roads Strategy War
Wheels of justice gind slow but grind fine.
SUN TZU

Business Justice One Liner Strategy War
If ignorant both of your enemy and yourself, you are certain to be in peril.
SUN TZU

Business Enemy Ignorance Strategy War Yourself
Rouse him, and learn the principle of his activity or inactivity. Force him to reveal himself, so as to find out his vulnerable spots.
SUN TZU

Business Himself Principle Reveal Strategy War
Supreme excellence consists of breaking the enemy’s resistance without fighting.
SUN TZU

Break Enemy Excellence Fight Politics Resistance Success War
Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
SUN TZU

Business Enemy Gain Strategy Success War
There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
SUN TZU

Combination Hear Inspirational Melody Music Success

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

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