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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

Sun Tzu

When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZU

Business Eyes Inspirational Situation Strategy War
Know your enemy and know yourself and you can fight a hundred battles without disaster,
SUN TZU

Battle Business Enemy Fight Strategy War
The worst calamities that befall an army arise from hesitation.
SUN TZU

Army Business Hesitation Strategy War Worst
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU

Benefit Nation War
Invincibility lies in the defence; the possibility of victory in the attack.
SUN TZU

Attack Business Defence Strategy Victory War
Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
SUN TZU

Battle Business Enemy Opportunity Strategy War
Disorder came from order, fear came from courage, weakness came from strength.
SUN TZU

Business Courage Fear Strategy Strength Weak
Therefore, just as water retains no constant shape, so in warfare there are no constant conditions.
SUN TZU

Business Condition Constant Strategy War Water
Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZU

Business Creation Enemy Strategy Strength War
The supreme art of war is to subdue the enemy without fighting.
SUN TZU

Art Enemy Fight Strategy Victory War
If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
SUN TZU

Business Chance Death Fight Life Strategy
To know your Enemy, you must become your Enemy.
SUN TZU

Deep Enemy One Liner War
The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
SUN TZU

Business Confuse Enemy Secret Strategy War
The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
SUN TZU

Business Country Fame Kingdom Strategy War
In the midst of chaos, there is also opportunity.
SUN TZU

Business Inspirational One Liner Opportunity Strategy
If his forces are united, separate them.
SUN TZU

Business Force Separate Strategy United War

Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.

Related Topics

Popular Authors

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