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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

Sun Tzu

Plan for what it is difficult while it is easy, do what is great while it is small.
SUN TZU

Business Inspirational Planning Preparation Strategy
Let your plans be dark and impenetrable as night, and when you move, fall like a thunderbolt.
SUN TZU

Business Darkness Fall Planning Strategy Thunder War
Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
SUN TZU

Ghost Knowledge People Philosophy Spirit War
Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
SUN TZU

Business Defeat Secret Strategy Victory War
To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
SUN TZU

Battle Enemy Fight Strategy Victory Win
There is no instance of a nation benefitting from prolonged warfare.
SUN TZU

Benefit Nation War
Attack him where he is unprepared, appear where you are not expected.
SUN TZU

Appearance Attack Business Expectation Strategy War
The wise warrior avoids the battle.
SUN TZU

Battle Conquer One Liner Strategy Warrior Wise
Disorder came from order, fear came from courage, weakness came from strength.
SUN TZU

Business Courage Fear Strategy Strength Weak
Never venture, never win!
SUN TZU

Business Strategy Success Venture War Win
There are not more than five primary colours, yet in combination they produce more hues than can ever been seen.
SUN TZU

Colour Combination Hue Inspirational Produce Seen
When you surround an army, leave an outlet free. Do not press a desperate foe too hard.
SUN TZU

Army Business Desperate Leaving Strategy Surround War
When one treats people with benevolence, justice, and righteoousness, and reposes confidence in them, the army will be united in mind and all will be happy to serve their leaders.
SUN TZU

Confidence Justice Mind People Strategy War
Invincibility lies in the defence; the possibility of victory in the attack.
SUN TZU

Attack Business Defence Strategy Victory War
In battle, there are not more than two methods of attack–the direct and the indirect; yet these two in combination give rise to an endless series of maneuvers.
SUN TZU

Attack Battle Business Combination Strategy War
There are not more than five cardinal tastes, yet combinations of them yield more flavours than can ever be tasted.
SUN TZU

Combination Flavour Inspirational Taste

Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

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Treat your men as you would your own beloved sons. And they will follow you into the deepest valley.

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Popular Authors

More Sun Tzu Quotes