When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
SUN TZUIf his forces are united, separate them.
More Sun Tzu Quotes
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Attack him where he is unprepared, appear where you are not expected.
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Move not unless you see an advantage; use not your troops unless there is something to be gained; fight not unless the position is critical.
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Bravery without forethought, causes a man to fight blindly and desperately like a mad bull. Such an opponent, must not be encountered with brute force, but may be lured into an ambush and slain.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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The greatest victory is that which requires no battle.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Supreme excellence consists of breaking the enemy’s resistance without fighting.
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So in war, the way is to avoid what is strong, and strike at what is weak.
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Appear weak when you are strong, and strong when you are weak.
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If your opponent is of choleric temper, seek to irritate him. Pretend to be weak, that he may grow arrogant.
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The wise warrior avoids the battle.
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You have to believe in yourself.
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The worst calamities that befall an army arise from hesitation.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZU