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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.

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If he sends reinforcements everywhere, he will everywhere be weak.
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Know thy self, know thy enemy. A thousand battles, a thousand victories.
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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
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But a kingdom that has once been destroyed can never come again into being; nor can the dead ever be brought back to life.
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Who does not know the evils of war cannot appreciate its benefits.
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You have to believe in yourself.
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Build your opponent a golden bridge to retreat across.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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Do many calculations lead to victory, and few calculations to defeat.
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Foreknowledge cannot be gotten from ghosts and spirits, cannot be had by analogy, cannot be found out by calculation. It must be obtained from people, people who know the conditions of the enemy.
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In the midst of chaos, there is also opportunity.
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Plan for what it is difficult while it is easy, do what is great while it is small.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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One may know how to conquer without being able to do it.
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