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Success in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.

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Business Enemy Gain Strategy Success War

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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Know yourself and you will win all battles
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Battle Be Yourself Inspirational One Liner Win Yourself
If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Disorder came from order, fear came from courage, weakness came from strength.
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Build your opponent a golden bridge to retreat across.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Pretend inferiority and encourage his arrogance.
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If you wait by the river long enough, the bodies of your enemies will float by.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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The supreme art of war is to subdue the enemy without fighting.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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The whole secret lies in confusing the enemy, so that he cannot fathom our real intent.
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All warfare is based on deception.
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The spot where we intend to fight must not be made known; for then the enemy will have to prepare against a possible attack at several different points.
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Ponder and deliberate before you make a move.
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Who wishes to fight must first count the cost
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