Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
SUN TZUSuccess in warfare is gained by carefully accommodating ourselves to the enemy’s purpose.
More Sun Tzu Quotes
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Attack him where he is unprepared, appear where you are not expected.
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To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Build your opponent a golden bridge to retreat across.
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The general who advances without coveting fame and retreats without fearing disgrace, whose only thought is to protect his country and do good service for his sovereign, is the jewel of the kingdom.
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Knowing the enemy enables you to take the offensive, knowing yourself enables you to stand on the defensive.
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Do many calculations lead to victory, and few calculations to defeat.
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He will win who, prepared himself, waits to take the enemy unprepared.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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To know your Enemy, you must become your Enemy.
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One may know how to conquer without being able to do it.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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Appear weak when you are strong, and strong when you are weak.
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All warfare is based on deception.
SUN TZU