Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
SUN TZUIf there is disturbance in the camp, the general’s authority is weak.
More Sun Tzu Quotes
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Conceal your dispositions, and your condition will remain secret, which leads to victory; show your dispositions, and your condition will become patent, which leads to defeat.
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Disorder came from order, fear came from courage, weakness came from strength.
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Be where your enemy is not.
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If you know the enemy and know yourself, your victory will not stand in doubt; if you know Heaven and know Earth, you may make your victory complete.
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Who does not know the evils of war cannot appreciate its benefits.
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Opportunities multiply as they are seized.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Begin by seizing something which your opponent holds dear; then he will be amenable to your will.
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In the midst of chaos, there is also opportunity.
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Know yourself and you will win all battles
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If he sends reinforcements everywhere, he will everywhere be weak.
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Pretend inferiority and encourage his arrogance.
SUN TZU