To fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
SUN TZUOpportunities multiply as they are seized.
More Sun Tzu Quotes
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Attack is the secret of defense; defense is the planning of an attack.
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Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy’s resistance without fighting.
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If ignorant both of your enemy and yourself, you are certain to be in peril.
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He who is prudent and lies in wait for an enemy who is not, will be victorious.
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When the outlook is bright, bring it before their eyes; but tell them nothing when the situation is gloomy.
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Appear weak when you are strong, and strong when you are weak.
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Thus the expert in battle moves the enemy, and is not moved by him.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Ultimate excellence lies not in winning every battle, but in defeating the enemy without ever fighting.
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There are not more than five musical notes, yet the combinations of these five give rise to more melodies than can ever be heard.
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If quick, I survive. If not quick, I am lost. This is “death.
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Water shapes its course according to the nature of the ground over which it flows; the soldier works out his victory in relation to the foe whom he is facing.
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Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.
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Build your opponent a golden bridge to retreat across.
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Rewards for good service should not be deferred a single day.
SUN TZU