Disorder came from order, fear came from courage, weakness came from strength.
SUN TZUOpportunities multiply as they are seized.
More Sun Tzu Quotes
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Know your enemy and know yourself and you can fight a hundred battles without disaster,
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The opportunity of defeating the enemy is provided by the enemy himself.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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He will win who knows when to fight and when not to fight
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Conform to the enemy’s tactics until a favorable opportunity offers; then come forth and engage in a battle that shall prove decisive.
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Great results, can be achieved with small forces.
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Convince your enemy that he will gain very little by attacking you; this will diminish his enthusiasm.
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Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.
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If you know yourself but not the enemy, for every victory gained you will also suffer a defeat.
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Appear weak when you are strong, and strong when you are weak.
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If you fight with all your might, there is a chance of life; where as death is certain if you cling to your corner.
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When strong, avoid them. If of high morale, depress them. Seem humble to fill them with conceit. If at ease, exhaust them. If united, separate them. Attack their weaknesses. Emerge to their surprise.
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To secure ourselves against defeat lies in our own hands, but the opportunity of defeating the enemy is provided by the enemy himself.
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Be extremely subtle even to the point of formlessness. Be extremely mysterious even to the point of soundlessness. Thereby you can be the director of the opponent’s fate.
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Those skilled at making the enemy move do so by creating a situation to which he must conform; they entice him with something he is certain to take, and with lures of ostensible profit they await him in strength.
SUN TZU