It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
STEVE JOBSCreativity comes from spontaneous meetings, from random discussions.
More Steve Jobs Quotes
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Each dream you leave behind is a part of your future that will no longer exist.
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Strategy is figuring out what not to do.
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Focusing is about saying No.
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You are all over the map, figure out the top 5 things you want to focus on and get rid of the rest.
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We’ve got to make the small things unforgettable.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple.
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I want to put a ding in the universe.
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Your time is limited, so don’t waste it living someone else’s life.
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Sometimes life is going to hit you in the head with a brick. Don’t lose faith.
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You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
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If you live each day as it was your last, someday you’ll most certainly be right
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The journey is the reward.
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You cannot mandate productivity, you must provide the tools to let people become their best.
STEVE JOBS