Innovation distinguishes between a leader and a follower.
STEVE JOBSDeciding what not to do is as important as deciding what to do.
More Steve Jobs Quotes
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Being the richest man in the cemetery doesn’t matter to me. Going to bed at night saying we’ve done something wonderful, that’s what matters to me.
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Strategy is figuring out what not to do.
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I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career – it’s a life!
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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You cannot mandate productivity, you must provide the tools to let people become their best.
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None of us are as creative as all of us.
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If you’re afraid of failing you won’t get very far.
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I’m convinced that about half of what separates successful entrepreneurs from the non-successful ones is pure perseverance.
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You have to trust in something–your gut, destiny, life, karma, whatever.
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That’s been one of my mantras – focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it’s worth it in the end because once you get there, you can move mountains.
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The people who are crazy enough to think they can change the world are the ones who do.
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Deciding what not to do is as important as deciding what to do.
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Great things in business are never done by one person, they’re done by a team of people.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Innovation is the ability to see change as an opportunity – not a threat.
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