The hardest thing when you think about focusing. You think focusing is about saying “Yes.” No. Focusing is about saying “No.” And when you say “No,” you piss off people.
STEVE JOBSBelieve things will work out.
More Steve Jobs Quotes
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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Stay hungry, stay foolish.
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You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.
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People don’t know what they want until you show it to them. That’s why I never rely on marketing research. Our task is to read things that are not yet on the page.
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To go forward you have to leave something behind.
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The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.
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Details matter, it’s worth waiting to get it right.
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If you keep your eye on the profit, you’re going to skimp on the product. But if you focus on making really great products, then the profits will follow.
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I’m as proud of what we don’t do as I am of what we do.
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If a user is having a problem, it’s our problem.
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Without death there would be very little progress.
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We’ve got to make the small things unforgettable.
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If you’re afraid of failing you won’t get very far.
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