Your customers don’t care about you. They don’t care about your product or service. They care about themselves, their dreams, their goals. Now, they will care much more if you help them reach their goals, and to do that, you must understand their goals, as well as their needs and deepest desires.
STEVE JOBSBelieve things will work out.
More Steve Jobs Quotes
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It doesn’t make sense to hire smart people and tell them what to do; we hire smart people so they can tell us what to do.
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Creativity comes from spontaneous meetings, from random discussions.
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Focusing is about saying No.
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You have to be burning with “an idea, or a problem, or a wrong that you want to right.” If you’re not passionate enough from the start, you’ll never stick it out.
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Never settle for average.
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Manage the top line: your strategy, your people, and your products, and the bottom line will follow.
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You have to trust that the dots will somehow connect in your future.
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Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.
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Deciding what not to do is as important as deciding what to do.
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You can tell a lot about a person by who his or her heroes are.
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The real art is knowing what to leave out, not what to put in.
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The only way to be truly satisfied is to do what you believe is great work
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It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.
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The best way to create value in the 21st century is to connect Creativity with Technology.
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My job is not to be easy on people. My job is to take these great people we have and to push them and make them even better.
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