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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Seth Godin

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Why waste a sentence saying nothing?
SETH GODIN

Inspire Marketing Successful
Don’t waste time looking for a better pencil: learn to write better.
SETH GODIN

Time Waste Writing
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.
SETH GODIN

Environment Path Use
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
Go ahead, do something impossible.
SETH GODIN

Ahead Greatness Impossible Something
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
We fail when we give up too soon.
SETH GODIN

Failing Giving Giving Up
Set up a life you don’t need to escape from.
SETH GODIN

Inspirational Needs Work
Many people believe that great designers get great clients. It’s the other way around.
SETH GODIN

Believe People Way
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth

You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.

Related Topics

Popular Authors

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