Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
SETH GODINYou win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
More Seth Godin Quotes
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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There’s no shortage of great ideas. There’s a shortage of execution.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If you are wiling to do something that might not work, you are closer to being an artist.
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Don’t be different just to be different. Be different to be better.
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The habit of doing more than is necessary can only be earned through practice.
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The job is not your work; what you do with your heart and soul is the work.
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Facts are irrelevant. What matters is what the consumer believes.
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You don’t win an Olympic gold medal with a few weeks of intensive training.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN