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If you are wiling to do something that might not work, you are closer to being an artist.

Seth Godin

Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
If failure is not an option, then neither is success.
SETH GODIN

Failure Option Success
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
SETH GODIN

Starting Strategy Used
Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN

Art Change Courage
Good enough’ stopped being good enough a long time ago. so why not be great?
SETH GODIN

Enough Long Mediocrity Time
At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
SETH GODIN

Alternatives Needs Old Things
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Quit or be exceptional. Average is for losers.
SETH GODIN

Average Loser Quitting
Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
SETH GODIN

Jobs Learning Light
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States

If you are wiling to do something that might not work, you are closer to being an artist.

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If you are wiling to do something that might not work, you are closer to being an artist.

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