Figure out the people part and the technology gets a whole lot simpler.
SETH GODINIf you are wiling to do something that might not work, you are closer to being an artist.
More Seth Godin Quotes
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If failure is not an option, then neither is success.
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Just about anything worth doing is worth doing better.
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As you’ve probably discovered, great work makes us uncomfortable.
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Facts are irrelevant. What matters is what the consumer believes.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Art is a personal act of courage, something one human does that creates change in another.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
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Quit or be exceptional. Average is for losers.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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If you can’t state your position in eight words, you don’t have a position.
SETH GODIN