There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODINNot changing your strategy merely because you’re used to the one you have now is a lousy strategy.
More Seth Godin Quotes
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Make more decisions. That’s the only way to get better at it.
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Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
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Playing safe is very risky.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Most people have bosses who hire them to fill a slot in the work chart and to do what they are told. And most people who are doing what they are told feel safe; it feels reliable.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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Too often, the person who wrecks our work is us.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
SETH GODIN