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Don’t waste time looking for a better pencil: learn to write better.

Seth Godin

There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
The cost of being wrong is less than the cost of doing nothing.
SETH GODIN

Insightful Inspiring Marketing
Surprise and differentiation have far more impact than noise does.
SETH GODIN

Differentiation Impact Noise
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN

Innovation Trying Winning
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN

Connecting Interest Internet
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Don’t be different just to be different. Be different to be better.
SETH GODIN

Better Different People
The habit of doing more than is necessary can only be earned through practice.
SETH GODIN

Doing Habit More Practice
A book is a souvenir of an idea.
SETH GODIN

Book Ideas

Don’t waste time looking for a better pencil: learn to write better.

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Don’t waste time looking for a better pencil: learn to write better.

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