As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
SETH GODINThere’s a big difference between not settling and not starting.
More Seth Godin Quotes
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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Just because something is easy to measure doesn’t mean it’s important.
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Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
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The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Anyone who says failure is not an option has also ruled out innovation.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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Go ahead, do something impossible.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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A brand that stands for what all brands stand for stands for nothing much.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
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Somewhere in the world, someone is doing something that you decided couldn’t be done.
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Surprise and differentiation have far more impact than noise does.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
SETH GODIN







