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Fitting in is a short-term strategy, standing out pays off in the long run.

Seth Godin

Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODIN

Citizens Thinking Watches
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
SETH GODIN

Blogger Funny Thoughtful Worry
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle

Fitting in is a short-term strategy, standing out pays off in the long run.

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Fitting in is a short-term strategy, standing out pays off in the long run.

Related Topics

Popular Authors

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