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Fitting in is a short-term strategy, standing out pays off in the long run.

Seth Godin

The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
If you can’t state your position in eight words, you don’t have a position.
SETH GODIN

Eight Position States
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
A big part of doing your work is defending your time and your attention so you can do your work.
SETH GODIN

Attention Bigs Defend Time
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy
Believe in what you do, because you may have to do it for a long time before it catches on.
SETH GODIN

Believe Long May
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODIN

Business Inspirational Opportunity
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Anyone who says failure is not an option has also ruled out innovation.
SETH GODIN

Failure Innovation Option Provoking Thought

Fitting in is a short-term strategy, standing out pays off in the long run.

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Fitting in is a short-term strategy, standing out pays off in the long run.

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Popular Authors

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