Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODINThe art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
More Seth Godin Quotes
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You don’t launch a popular blog, you build one.
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The tiny cost of failure…is dwarfed by the huge cost of not trying.
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Too often, the person who wrecks our work is us.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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The organizations of the future are filled with smart, fast, flexible people on a mission
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A big part of doing your work is defending your time and your attention so you can do your work.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Go ahead, do something impossible.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Making promises and keeping them is a great way to build a brand.
SETH GODIN







