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Art is a personal act of courage, something one human does that creates change in another.

Seth Godin

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
SETH GODIN

Elements Successful Two
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
A book is a souvenir of an idea.
SETH GODIN

Book Ideas
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
People who make a difference never wait for just the right time. They know that it will never arrive.
SETH GODIN

Differences People Waiting
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
Ideas that spread win.
SETH GODIN

Ideas Ironic Winning
You are not your resume, you are your work.
SETH GODIN

Business Inspiring Motivational
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
Remarkable visions and genuine insights are always met with resistance.
SETH GODIN

Genuine Resistance Vision
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning

Art is a personal act of courage, something one human does that creates change in another.

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Art is a personal act of courage, something one human does that creates change in another.

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Popular Authors

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