Surprise and differentiation have far more impact than noise does.
SETH GODINGo ahead, do something impossible.
More Seth Godin Quotes
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The cost of being wrong is less than the cost of doing nothing.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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A brand that stands for what all brands stand for stands for nothing much.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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I define anxiety as experiencing failure in advance.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
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Either you defend the status quo, or you invent the future.
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The habit of doing more than is necessary can only be earned through practice.
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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If you’re not the best in the world at what you do, then you have to get better.
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Go ahead, do something impossible.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN






