Fitting in is a short-term strategy, standing out pays off in the long run.
SETH GODINArt is the act of navigating without a map.
More Seth Godin Quotes
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Finding new ways, more clever ways to interrupt people doesn’t work.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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Playing safe is very risky.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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The job is not your work; what you do with your heart and soul is the work.
SETH GODIN