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Art is the act of navigating without a map.

Seth Godin

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN

Different Experiences Goal Shoes
Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
SETH GODIN

Art People Responsibility
Nine years of experience is very different from one year of experience, nine times.
SETH GODIN

Different Nine Years
If you are wiling to do something that might not work, you are closer to being an artist.
SETH GODIN

Artist Creativity might
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
SETH GODIN

Acting Creative Creativity Enemy Generate
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
When you put your ideas in the world, then, and only then, do you know if they’re real.
SETH GODIN

Ideas Real World
Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
SETH GODIN

Archive Goal People
Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN

Marketing Motivation People
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
The best favors are worth doing for the doing, not because we’ll ever get paid back appropriately.
SETH GODIN

Favors Paid
Art is a personal act of courage.
SETH GODIN

Acts Art Courage
People rarely buy what they need. They buy what they want.
SETH GODIN

Business Entrepreneur People
I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
SETH GODIN

Believe Games Rules Thinking

Art is the act of navigating without a map.

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Art is the act of navigating without a map.

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