Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODINAnyone who says failure is not an option has also ruled out innovation.
More Seth Godin Quotes
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
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A brand that stands for what all brands stand for stands for nothing much.
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We’re all born creative, it takes a little while to become afraid.
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The person who fails the most wins.
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Remember the Bob Dylan rule: it’s not just a record, it’s a movement.
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Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The enemy of creativity… is fear. We’re all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
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The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
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No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Two elements of successful leadership: a willingness to be wrong and an eagerness to admit it.
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Art is a personal act of courage, something one human does that creates change in another.
SETH GODIN