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Anyone who says failure is not an option has also ruled out innovation.

Seth Godin

Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN

Action Happens Video
Debt creates stress, stress creates behaviors that don’t lead to happiness.
SETH GODIN

Health Inspire Stress
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
SETH GODIN

Helping Opposites Overcoming
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
One option is to struggle to be heard whenever you’re in the room… Another is to be the sort of person who is missed when you’re not. The first involves making noise. The second involves making a difference.
SETH GODIN

Differences Making Miss Room Struggle
You can be right or you can have empathy. You can’t do both.
SETH GODIN

Empathy Inspiring Relationship
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
You don’t need more time in your day. You need to decide.
SETH GODIN

More Time Needs
Leaders have followers, managers have employees. Managers make widgets, leaders make change.
SETH GODIN

Employee Followers Leader
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks
No one has ever built a statue to a critic, it’s true. On the other hand, it’s only the people with statues that get pooped on by birds flying by.
SETH GODIN

Bird Hands People
We’re all born creative, it takes a little while to become afraid.
SETH GODIN

Born Creative Littles
Transferring your passion to your job is far easier than finding a job that happens to match your passion.
SETH GODIN

Jobs Passion Peace
So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
SETH GODIN

Aim Bother Catchy

Anyone who says failure is not an option has also ruled out innovation.

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Anyone who says failure is not an option has also ruled out innovation.

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Popular Authors

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