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Anyone who says failure is not an option has also ruled out innovation.

Seth Godin

Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN

Great Work Uncomfortable
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
SETH GODIN

Goal Inspirational Support
A brand that stands for what all brands stand for stands for nothing much.
SETH GODIN

Brands Nothing Stand
The organizations of the future are filled with smart, fast, flexible people on a mission
SETH GODIN

Organization People Smart
As long as you want to please everyone, you won’t please anyone.
SETH GODIN

Long Please Want
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
There’s a big difference between not settling and not starting.
SETH GODIN

Differences Settling Starting
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple
The first rule of doing work that matters: Go to work on a regular basis.
SETH GODIN

Bases Firsts Matter
How dare you settle for less when the world has made it so easy for you to be remarkable?
SETH GODIN

Entrepreneur Social Media World
Facts are irrelevant. What matters is what the consumer believes.
SETH GODIN

Believe Facts Matters What
Figure out the people part and the technology gets a whole lot simpler.
SETH GODIN

Figures People Technology
Fire the committee. No great website in history has been conceived of by more than three people. Not one. This is a deal breaker.
SETH GODIN

Business Fire People
Do your art. But don’t wreck your art if it doesn’t lend itself to paying the bills. That would be a tragedy.
SETH GODIN

Art Tragedy Wrecks

Anyone who says failure is not an option has also ruled out innovation.

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Anyone who says failure is not an option has also ruled out innovation.

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