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Anyone who says failure is not an option has also ruled out innovation.

Seth Godin

Change isn’t made by asking permission. Change is made by asking forgiveness, later.
SETH GODIN

Asking Change Forgiveness Permission
The Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODIN

Dead Ends Ends Situation
Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODIN

Males Marketing Stuff
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
Art is the act of navigating without a map.
SETH GODIN

Art Maps Navigating
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
SETH GODIN

Almost Loving Important
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
The tiny cost of failure…is dwarfed by the huge cost of not trying.
SETH GODIN

Cost Leadership Trying
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
If you wait until there is another case study in your industry, you will be too late!
SETH GODIN

Marketing Success Waiting
If you’re not the best in the world at what you do, then you have to get better.
SETH GODIN

Better Get World
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
SETH GODIN

Art Business Creativity

Anyone who says failure is not an option has also ruled out innovation.

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Anyone who says failure is not an option has also ruled out innovation.

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