If you wait until there is another case study in your industry, you will be too late!
SETH GODINAnyone who says failure is not an option has also ruled out innovation.
More Seth Godin Quotes
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If I fail more than you do, I win.
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Good enough’ stopped being good enough a long time ago. so why not be great?
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The person who fails the most wins.
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Don’t find customers for your products, find products for your customers.
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The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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Connect, create meaning, make a difference, matter, be missed.
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Anyone who says failure is not an option has also ruled out innovation.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Anticipated, personal, and relevant advertising always does better than unsolicited junk.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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There’s no shortage of great ideas. There’s a shortage of execution.
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In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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I define anxiety as experiencing failure in advance.
SETH GODIN






