So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODINA tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
More Seth Godin Quotes
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Social Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
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The art, the new, the ability to connect the dots and to make an impact – sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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If you try to delight the undelightable, you’ve made yourself miserable for no reason.
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Be bold, make mistakes, learn a lesson, and fix what doesn’t work.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Gratitude and opportunity create more of the same.
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Just as we don’t spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Soon is not as good as now.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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You are not your resume, you are your work.
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The person who fails the most wins.
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The problem with competition is that it takes away the requirement to set your own path, to invent your own method, to find a new way.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN







