Surprise and differentiation have far more impact than noise does.
SETH GODINA tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
More Seth Godin Quotes
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If you are wiling to do something that might not work, you are closer to being an artist.
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Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Quit or be exceptional. Average is for losers.
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Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
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For most modern marketers, quantity isn’t the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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In a long distance race, everyone gets tired. The winner is the runner who figures out where to put the tired, figures out how to store it away until after the race is over. Sure, he’s tired. Everyone is. That’s not the point. The point is to run.
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The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
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Why waste a sentence saying nothing?
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The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Don’t create for the masses. Create for the people who are your kind of weird.
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If I fail more than you do, I win.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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If you can raise money, you’re never going to have trouble getting a job.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN