When exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODINWhen exactly were we brainwashed into believing that the best way to earn a living is to have a job?
SETH GODINPeople rarely buy what they need. They buy what they want.
SETH GODINIf failure is not an option, then neither is success.
SETH GODINThe Cul-de-Sac ( French for “dead end” ) … is a situation where you work and work and work and nothing much changes
SETH GODINThe problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODINThe less people know, the more they yell.
SETH GODINIf you can raise money, you’re never going to have trouble getting a job.
SETH GODINFinding new ways, more clever ways to interrupt people doesn’t work.
SETH GODINHuman nature is to need a map. If you’re brave enough to draw one, people will follow.
SETH GODINMore than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
SETH GODINThe best creative solutions don’t come from finding good answers to the questions that are presented… They come from inventing new questions!
SETH GODINThe goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINPlaying safe is very risky.
SETH GODINDon’t be different just to be different. Be different to be better.
SETH GODINWe know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
SETH GODINAnticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN