The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODINSocial Networking that matters is helping people archive their goals. Doing it reliably and repeatability so that over time people have an interest in helping you achieve your goals.
More Seth Godin Quotes
-
-
The internet was supposed to homogenize everyone by connecting us all. Instead what it’s allowed is silos of interest.
SETH GODIN -
Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
SETH GODIN -
As you’ve probably discovered, great work makes us uncomfortable.
SETH GODIN -
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN -
We’re all born creative, it takes a little while to become afraid.
SETH GODIN -
Learning is not watching a video, learning is taking action and seeing what happens.
SETH GODIN -
People talking about you is far more effective than talking about yourself.
SETH GODIN -
Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
SETH GODIN -
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN -
Quit or be exceptional. Average is for losers.
SETH GODIN -
I define anxiety as experiencing failure in advance.
SETH GODIN -
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN -
Successful people are successful for one simple reason: they think about failure differently.
SETH GODIN -
People rarely buy what they need. They buy what they want.
SETH GODIN -
How was your day?’ is a question that matters a lot more than it seems.
SETH GODIN