Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.
SETH GODINThe myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
More Seth Godin Quotes
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked; quit waiting for someone to give you permission; quit waiting for someone to say you are officially qualified… and pick yourself.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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Making promises and keeping them is a great way to build a brand.
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Debt creates stress, stress creates behaviors that don’t lead to happiness.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
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Getting picked is fine if it happens to you. But it’s not a plan. It’s a version of waiting and hoping.
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The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Not adding value is the same as taking it away.
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You don’t need more time in your day. You need to decide.
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If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work
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So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
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Leaders have followers, managers have employees. Managers make widgets, leaders make change.
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Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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More than anything else, I think prospects, customers and citizens watch what you do more than they listen to what you say.
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