Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.
SETH GODINThe myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
More Seth Godin Quotes
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The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Our job is obvious: we need to get out of the way, shine a light, and empower a new generation to teach itself and to go further and faster than any generation ever has.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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The big win is when you refuse to settle for average or mediocre.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally.
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We know what you want to accomplish… The real question is, ‘what are you willing to push through the dip for?’ What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that’s what’s going to actually get done.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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At least at first, the new thing is rarely as good as the old thing was. If you need the alternative to be better than the status quo from the very start, you’ll never begin.
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People rarely buy what they need. They buy what they want.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.
SETH GODIN