People rarely buy what they need. They buy what they want.
SETH GODINPeople get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
More Seth Godin Quotes
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The cost of being wrong is less than the cost of doing nothing.
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Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.
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If I fail more than you do, I win.
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The first rule of doing work that matters: Go to work on a regular basis.
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You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.
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The person who fails the most wins.
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Own your dreams. There is no better way to make them happen.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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Believe in what you do, because you may have to do it for a long time before it catches on.
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You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist.
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You cannot create a piece of art merely for money. Doing it as part of commerce so denudes art of wonder that it ceases to be art.
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Art is the act of navigating without a map.
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Are you copying others? People won’t pay extra for that. You won’t be followed for that.
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The best way to be missed when you’re gone is to stand for something when you’re here.
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Once you free yourself from the need for perfect acceptance, it’s a lot easier to launch work that matters.
SETH GODIN