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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Seth Godin

A book is a souvenir of an idea.
SETH GODIN

Book Ideas
If I fail more than you do, I win.
SETH GODIN

Failing More Winning
Connect, create meaning, make a difference, matter, be missed.
SETH GODIN

Customer Differences Making Marketing
Perfect can’t possibly be the goal, we’re left with generous, important and human instead.
SETH GODIN

Goal Important Perfect
The problem with taking offense is that it’s really hard to figure out what to do with it after you’re done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
SETH GODIN

Better Done Offense Problem Tables
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
The first step toward becoming extraordinary is, of course, to stop being ordinary.
SETH GODIN

Becoming Firsts Ordinary
Make a decision. It doesn’t have to be a wise decision or a perfect one. Just make one.
SETH GODIN

Business One Perfect Wise
Just about anything worth doing is worth doing better.
SETH GODIN

Better Doing Worth
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
Just because something is easy to measure doesn’t mean it’s important.
SETH GODIN

Christian Mean Motivational
If you want to be a leader, go lead
SETH GODIN

Lead Leader Supporter Want
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
The public square is more public than ever, but minds are rarely changed in 140 character bursts and by selfies.
SETH GODIN

Character Mind Squares
Art isn’t only a painting. Art is anything that’s creative, passionate, and personal. And great art resonates with the viewer, not only with the creator.
SETH GODIN

Art Creative Passionate
The key to success is to find a way to stand out–to be the purple cow in a field of monochrome Holsteins.
SETH GODIN

Cows Keys Purple

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Related Topics

Popular Authors

More Seth Godin Quotes