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So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Seth Godin

Finding new ways, more clever ways to interrupt people doesn’t work.
SETH GODIN

Clever Marketing People
The big win is when you refuse to settle for average or mediocre.
SETH GODIN

Average Settling Winning
The myth that the CEO is going to discover you and nurture you and ask you to join her for lunch is just that, a Hollywood myth.
SETH GODIN

Life Lunch Work
Making promises and keeping them is a great way to build a brand.
SETH GODIN

Marketing Promise Way
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.
SETH GODIN

Change Inspirational Inspiring
Don’t create for the masses. Create for the people who are your kind of weird.
SETH GODIN

Kind Mass People
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
The person who fails the most wins.
SETH GODIN

Failing Persons Winning
I define anxiety as experiencing failure in advance.
SETH GODIN

Anxiety Challenges Experience
You don’t win an Olympic gold medal with a few weeks of intensive training.
SETH GODIN

Gold Training Winning
Your best customers are worth far more than your average customers.
SETH GODIN

Average Business Customers
You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN

Art Life Motivational
Not adding value is the same as taking it away.
SETH GODIN

Adding Value Values
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

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Popular Authors

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Related Topics

Popular Authors

More Seth Godin Quotes