Marketing is no longer about the stuff that you male, but about the stories you tell.
SETH GODINSo sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.
More Seth Godin Quotes
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There’s a big difference between not settling and not starting.
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Remarkable visions and genuine insights are always met with resistance.
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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You can be right or you can have empathy. You can’t do both.
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Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
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Be relentlessly generous, without focusing on when it will come back to you.
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Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
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Selling to people who actually want to hear from you is more effective than interrupting strangers who don’t.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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A book is a souvenir of an idea.
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Keep starting until you finish.
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Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
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Not adding value is the same as taking it away.
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Go ahead and make something for the elites. Not the elites of class or wealth, but the elites of curiosity, passion and taste. Every great thing ever created was created by and for this group.
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You don’t make art after you become an artist. You become an artist by ceaselessly making art.
SETH GODIN