black
grey
blue
red
brown
white

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Seth Godin

Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
So much easier to aim for the smallest possible audience, not the largest, to build long-term value among a trusted, delighted tribe, to create work that matters and stands the test of time.
SETH GODIN

Long Matter Tests
Build it, and they will come” only works in the movies. Social Media is a “build it, nurture it, engage them, and they may come and stay.
SETH GODIN

Marketing May Media
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
SETH GODIN

Belief Believe Brilliant Happen
The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they’ve got is probably better than the risk and fear that come with change.
SETH GODIN

Believe Risk Want
The job is not your work; what you do with your heart and soul is the work.
SETH GODIN

Jobs Life Motivational
Just saying yes because you can’t bear the short-term pain of saying no is not going to help you do the work.
SETH GODIN

Choices Pain Saying Yes
If you can raise money, you’re never going to have trouble getting a job.
SETH GODIN

Jobs Raises Trouble
The only way to get what you’re worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
SETH GODIN

Emotional Organization People
Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.
SETH GODIN

Art Hurt Learn Willingness
Teamwork’ is the word that bosses use when they actually mean ‘Do what I say’
SETH GODIN

Leadership Mean Teamwork
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
SETH GODIN

Essence Marketing People
People get good gigs because they stand up….You don’t get picked. Reject the tyranny of picked. Pick yourself.
SETH GODIN

Business Gigs Mind Own People
A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
SETH GODIN

Ideas Tribute Two Years

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Related Topics

Popular Authors

So sure, start with a slogan. But don’t bother wasting any time on it if you’re merely going for catchy. Aim for true instead.

Related Topics

Popular Authors

More Seth Godin Quotes