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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.

Seth Godin

Somewhere in the world, someone is doing something that you decided couldn’t be done.
SETH GODIN

Decided Done World
The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
SETH GODIN

Goal Moving Opportunity
There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.
SETH GODIN

Failing Missions Plans
The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.
SETH GODIN

Elevator Purpose Solution Want
Who you hang out with determines what you dream about and what you collide with. And the collisions and the dreams lead to your changes. And the changes are what you become. Change the outcome by changing your circle.
SETH GODIN

Circles Dream Outcomes
There’s no shortage of great ideas. There’s a shortage of execution.
SETH GODIN

Execution Great Idea Ideas
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
SETH GODIN

Junk Marketing Unsolicited
Be relentlessly generous, without focusing on when it will come back to you.
SETH GODIN

Focused Generous Relentlessly
Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
SETH GODIN

Long Positivity Strategy
As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
SETH GODIN

Jester Needs People Roles
In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.
SETH GODIN

Motivational Sports Winning
Just because the tide is out, doesn’t mean there is less water in the ocean.
SETH GODIN

Clever Wisdom Wise
You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
SETH GODIN

Effectiveness People Success
The best way to be missed when you’re gone is to stand for something when you’re here.
SETH GODIN

Gone Something Stand Way
Positive thinking doesn’t guarantee results, all it offers is something better than negative thinking.
SETH GODIN

Guarantees Negative Positive Thinking
Either you defend the status quo, or you invent the future.
SETH GODIN

Future Invent Status Quo

Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.

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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person’s shoes. There’s no rational, universal course because individuals have different goals, different worldviews and different experiences.

Related Topics

Popular Authors

More Seth Godin Quotes