There’s a lot more future in hamburgers than in baseball.
RAY KROCMankind will discover objects in space sent to us by the watchers.
More Ray Kroc Quotes
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All money means to me is a pride in accomplishment.
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I don’t believe in saturation. We’re thinking and talking worldwide.
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No one of us is more important than the rest of us.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
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I suffer with you. I’ve never seen such stupid ballplaying in all my life!
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If you’re not a risk taker, you should get the hell out of business.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC






