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Mankind will discover objects in space sent to us by the watchers.

Ray Kroc

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
RAY KROC

Man Respect Sales Talk Way
All money means to me is a pride in accomplishment.
RAY KROC

Accomplishment Money Myself Pride
The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
RAY KROC

Action Key Place Recognition Right Success
That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROC

Business Customer Game Lose Name See
You’re only as good as the people you hire.
RAY KROC

Business Goodness Yourself
Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
RAY KROC

Business Ourselves Quality Repeat Reputation Store
No one of us is more important than the rest of us.
RAY KROC

Important Priority Team Work
The quality of a leader is reflected in the standards they set for themselves.
RAY KROC

Leadership Quality Reflection Standard
I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
RAY KROC

Ability Ego Entrepreneur Inspirational Leadership Pride Yourself
In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
RAY KROC

Beginning Brother City Endurance God Greatness
To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC

Idiot Knowledge Leadership Old War Weakness
Look after the customer and the business will take care of itself.
RAY KROC

Business Customer Priority Success
You must perfect every fundamental of your business if you expect it to perform well.
RAY KROC

Business Expectation Fundamental Perfection Performance Yourself
If you have time to lean, you have time to clean.
RAY KROC

Cleaning Experience Time Yourself
If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
RAY KROC

Competition Drown Myself Water
If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROC

Class Competition Compromise Quality Service Value Yourself

Mankind will discover objects in space sent to us by the watchers.

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Mankind will discover objects in space sent to us by the watchers.

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