The quality of a leader is reflected in the standards they set for themselves.
RAY KROCThe quality of a leader is reflected in the standards they set for themselves.
RAY KROCIt’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
RAY KROCThe first dollar is the most you will get if you don’t love what you are doing.
RAY KROCThe more I help others to succeed, the more I succeed.
RAY KROCIf you’re not a risk taker, you should get the hell out of business.
RAY KROCThere is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROCI saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
RAY KROCAre you green and growing or ripe and rotting?
RAY KROCIf you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
RAY KROCIn business for yourself, but not by yourself.
RAY KROCIf you have time to lean, you have time to clean.
RAY KROCThe definition of salesmanship is the gentle art of letting the customer have it your way.
RAY KROCYou must perfect every fundamental of your business if you expect it to perform well.
RAY KROCNo one of us is more important than the rest of us.
RAY KROCHappiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
RAY KROCI suffer with you. I’ve never seen such stupid ballplaying in all my life!
RAY KROC