That’s the name of the game. Pleasing the customer. If we ever lose sight of that fact, we’ve lost the ball game.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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I don’t believe in saturation. We’re thinking and talking worldwide.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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There’s a lot more future in hamburgers than in baseball.
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We need god to prosper those without him will not.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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Tomorrow at sunrise I shall no longer be here.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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To be successful, you must be daring, be first and be different.
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The third big war will begin when the big city is burning.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
RAY KROC -
I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
RAY KROC






