The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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In my experience, good executives don’t make mistakes.
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You’re only as good as the people you hire.
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Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
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You must perfect every fundamental of your business if you expect it to perform well.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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There’s almost nothing you can’t accomplish if you set your mind to it.
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We need god to prosper those without him will not.
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To be successful, you must be daring, be first and be different.
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Customers tend to avoid a restaurant that’s going aswamp in its own sludge.
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The definition of salesmanship is the gentle art of letting the customer have it your way.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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Are you green and growing or ripe and rotting?
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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Luck is a dividend of sweat.
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