I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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Adversity can strengthen you if you have the will to grind it out.
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I was an overnight success all right, but 30 years is a long, long night.
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I believe in God, family, and McDonald’s. And in the office, that order is reversed.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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Look after the customer and the business will take care of itself.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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It requires a certain kind of mind to see beauty in a hamburger bun.
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Understanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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If my competitor were drowning I’d stick a hose in his mouth and turn on the water.
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We take the hamburger business more seriously than anyone else.
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To an old leader will be born an idiot heir, weak both in knowledge and in war.
RAY KROC






