I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Mankind will discover objects in space sent to us by the watchers.
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I guess to be an entrepreneur you have to have a large ego, enormous pride and an ability to inspire others to follow your lead.
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If you have time to lean, you have time to clean.
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You’re only as good as the people you hire.
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Look after the customer and the business will take care of itself.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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After there is great trouble among mankind, a greater one is prepared. The great mover of the universe will renew time, rain, blood, thirst, famine, steel weapons and disease. In the heavens, a fire seen.
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McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.
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In business for yourself, but not by yourself.
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To be successful, you must be daring, be first and be different.
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Are you green and growing or ripe and rotting?
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Take calculated risks. Act boldly and thoughtfully. Be an agile company.
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I was an overnight success all right, but 30 years is a long, long night.
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No one of us is more important than the rest of us.
RAY KROC