Speaking of competition in the fast-food industry. This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.
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The organization cannot trust the individual; the individual must trust the organization.
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It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.
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I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.
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When the exhausted Sun takes up his cycle then my prophecy and threats will be accomplished.
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If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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Mankind will discover objects in space sent to us by the watchers.
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The third big war will begin when the big city is burning.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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In the City of God there will be a great thunder, Two brothers torn apart by Chaos, while the fortress endures, the great leader will succumb, The third big war will begin when the big city is burning.
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There are things money can’t buy and hard work can’t win. One of them is happiness.
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The quality of a leader is reflected in the standards they set for themselves.
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The key to success is being in the right place at the right time, recognizing that you are there, and taking action!
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All money means to me is a pride in accomplishment.
RAY KROC