You must perfect every fundamental of your business if you expect it to perform well.
RAY KROCUnderstanding created by the intellect cannot be acquired by means of the occult, only by the aid of the zodiac, bringing forth that small flame by whose light part of the future may be discerned.
More Ray Kroc Quotes
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The quality of a leader is reflected in the standards they set for themselves.
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I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.
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Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.
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I saw opportunity appear in an ugly six-spindle shake machine … and grabbed it.
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You’re only as good as the people you hire.
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We take the hamburger business more seriously than anyone else.
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I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.
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From the calm morning, the end will come when of the dancing horse the number of circles will be nine.
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No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.
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The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
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All money means to me is a pride in accomplishment.
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If you believe in it, and you believe in it hard, it is impossible to fail.
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I wasn’t prepared for this big room with clattering typewriters and teletype printers. You could hardly hear yourself think.
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Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.
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Luck is a dividend of sweat. The more you sweat, the luckier you get.
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